Case Studies

Purpose behind the frame.

A film is a decision-making tool wearing a tuxedo. These case studies show the objective, the creative approach, and the deliverables behind selected Lennox Visuals projects.

Medical School Campaigns

Alumni Legacy: Jordyn Williams, M.D./M.P.H.

University of Miami · Miller School of Medicine

Objective: Turn one graduating physician's family story into an asset that works for admissions, alumni engagement, and advancement at the same time.
Creative Approach: Interview-led narrative structure — her cousin's path to the Miller School becomes the emotional spine, supported by campus and ceremony coverage that places the viewer inside the milestone.
Deliverables: 2-minute hero story film
Campus and commencement coverage
Campaign-ready master for web and social

Campus Storytelling

School of Communication Promo

University of Miami · School of Communication

Objective: Show prospective students the working energy of the program — studios, sets, newsrooms — in a cut short enough to hold a 17-year-old's attention.
Creative Approach: Student-led, day-in-the-life coverage with kinetic pacing. Real classrooms and real student work, framed like a brand film rather than a campus tour.
Deliverables: :46 program promo
Social vertical cutdowns
Stills for program marketing

Event Recaps

Moonlight Open

Reserve Cup · Premium Live Event

Objective: Give a night-time racquet-sports event a recap strong enough to anchor sponsor decks and next-season ticket sales.
Creative Approach: Aerial coverage over a floodlit court, layered with court-level action and crowd atmosphere — night cinematography treated as a feature, not a limitation.
Deliverables: Event recap film
Sponsor-ready highlights
Social clips

Alumni Events

Medical Alumni Weekend

University of Miami · Miller School of Medicine

Objective: Capture the Welcome Reception so alumni who attended relive it — and alumni who didn't feel like they missed something.
Creative Approach: Candid-first event coverage cut into a sub-minute recap, structured to lead advancement's post-event communications.
Deliverables: Day-one recap film
Event photography moments
Social-ready master

Social Media Campaigns

Rip Print — Social Campaign Ad

Rip Print · Commercial Brand

Objective: Produce a direct-response social ad that makes a print company's capabilities feel tangible in under a minute.
Creative Approach: Product-forward cinematography with punchy, platform-native cutting — engineered for the feed, where the first two seconds decide everything.
Deliverables: :58 social ad
Cutdown variations for paid testing
Product stills

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